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As such this seemingly simple message was a powerful example of using social media in a community facing rather than self-centered way to leverage the powerful emotions sweeping the country to amplify the message.

Equally instructive is the image the President and his team chose to represent this truly historic moment. No doubt the options were endless, ranging from a photo of the President waving from a POTUS podium shrouded in confetti, to the President and Vice President Biden standing arm in arm, to a formal portrait of the President and Vice President with their wives.
 
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